SmartPM Brand Activation
*
SmartPM Brand Activation *
From Brand System to Brand Experience
Client | SmartPM Year | 2026-Present Position | Senior Brand & Graphic Designer
A brand system is only as strong as its ability to perform in the real world. For SmartPM, the visual language extended beyond guidelines into physical environments, campaign materials, and digital touchpoints—creating a cohesive experience that made complex project intelligence feel clear, credible, and memorable.
The Result: The work translated SmartPM’s identity into a high-impact trade-show presence and a connected campaign system. Across the booth, printed materials, apparel, social assets, email headers, and sales collateral, every touchpoint reinforced a clear, recognizable brand experience.
My Role: I led the creative direction and visual design across the activation, translating SmartPM’s brand system into a cohesive trade-show environment and campaign experience.
Scope: Brand activation strategy; environmental and booth design; art direction; print and collateral design; apparel and giveaway concepts; social creative; email-header design; digital ad creative; presentation and sales-support materials.
A Brand Brought to Life
The trade-show environment turned SmartPM’s “High Stakes. Smart Decisions.” campaign into a physical experience—combining product storytelling, bold environmental graphics, and memorable takeaways designed to extend the conversation beyond the booth.
Designed to Travel
The activation continued beyond the booth through a series of limited-edition playing cards and supporting social content.
Each card paired a scheduling insight with a QR code directing attendees to SmartPM’s State of Construction resource—turning a tactile takeaway into a bridge to deeper product education.
A Campaign Built for Public Accountability
SmartPM’s DOT campaign translated complex schedule oversight into a clear, cohesive system of guides, one-pagers, email headers, and digital ads—giving public-sector construction leaders a consistent message across every touchpoint.
From Insight to Action
The campaign expanded into a detailed resource designed to make complex schedule oversight easier to understand and act on. The booklet paired data, product storytelling, and clear visual hierarchy to give DOT teams a practical path from risk identification to better decisions.
Built for the Conversation
The one-pager distilled the campaign into a focused, shareable sales tool—bringing the core challenge, SmartPM’s value, and a clear next step into a single, easy-to-use format.
“Ben is the creative partner every writer hopes to find. His observant nature and design instincts continually elevate every project (hell, even just loose concepts…) into work that delivers.”
- Claire Turner | Product Marketing Manager