UserIQ
*
UserIQ *
UserIQ — Illustration System for a Playful SaaS Brand
UserIQ is a customer success platform with a voice that leans more sitcom than spreadsheet. They needed visuals to match—smart, approachable, and a little odd—while still helping people understand abstract product concepts quickly.
I built a flexible illustration system using hand-drawn line work, collage textures, and desaturated stock imagery, with color used sparingly to spotlight key ideas and tie everything back to the brand palette. The result was a cohesive visual world that scaled across campaigns, the website, podcast artwork, and internal materials—making complex software feel more human, memorable, and consistent wherever it showed up.
My role: Illustration, visual system development, and art direction
Deliverables: Campaign and web illustrations, social crops, podcast key art, and brand-support visuals
Client | UserIQ Year | 2020
One illustration system.
Many formats.
From big editorial scenes to storyboards, social, merch, and podcast art—UserIQ gained a cohesive visual world that made complex software feel human and approachable.
The result was a repeatable toolkit the team could extend without losing the brand’s voice.
“Clients don’t always know exactly what they need when it comes to art and design. Ben’s a valuable creative partner who has helped me further define my company’s brand identity — while meeting business objectives — and riffing on vague ideas. He’s a creative tour de force”
- Justin Rubner | Brand & Content Director
Make it stand out.
-
Dream it.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
-
Build it.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
-
Grow it.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
