UserIQ
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UserIQ *
UserIQ — Illustration system for a playful SaaS brand
UserIQ is a B2B customer success platform with a voice that leans more sitcom than spreadsheet. They wanted their visuals to match: smart, approachable, and just a little bit odd—all while explaining abstract product ideas.
I developed a flexible illustration system that could live across campaigns, the website, and a new podcast. Using a mix of line art, collage, and desaturated stock imagery, I built scenes that feel hand-drawn but still on-brand, with color used sparingly to spotlight key moments and UserIQ’s primary hues.
Client | UserIQ Year | 2020
From large editorial landscapes and chalkboard “storyboards” to social crops, T-shirt graphics, and the “As the World Churns” podcast artwork, the system gave UserIQ a consistent visual world to tell their stories in—and a way to make complex software feel human and memorable.
“Clients don’t always know exactly what they need when it comes to art and design. Ben’s a valuable creative partner who has helped me further define my company’s brand identity — while meeting business objectives — and riffing on vague ideas. He’s a creative tour de force”
- Justin Rubner | Brand and Content Director
Make it stand out.
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Dream it.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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Build it.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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Grow it.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
