SmartPM
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SmartPM *
SmartPM — Designing a Visual Language for Complex B2B Software
Client | SmartPM Year | 2023-Present Position| Senior Graphic Designer
SmartPM provides construction schedule analytics and project intelligence for enterprise teams. As the company scaled, design evolved from ad-hoc visuals into a cohesive system supporting marketing, product communication, and brand growth.
I led the development of a unified visual language spanning brand identity, campaigns, illustration systems, and digital experiences. The work focused on making complex data-driven software feel clear, modern, and approachable while creating consistency across print, web, motion, and product-support materials.
My role expanded beyond asset creation into visual strategy, system building, and cross-team collaboration—helping define how SmartPM communicates its value through design.
The result was a scalable design foundation used across campaigns, trade shows, sales materials, and customer communications.
My role: Visual system development, brand design, campaign execution, illustration, motion design, and art direction.
Deliverables: Campaign assets, trade show environments, website design, editorial reports, illustration systems, motion graphics, and product-support visuals.
Custom illustration style developed for SmartPM, combining AI generation and Photoshop manipulation to create consistent, repeatable visuals for and across campaigns.
Brand & Visual System
Helped established a consistent visual language used across marketing, learning and development, improving brand clarity and scalability.
These systems ensured brand consistency across marketing and product experiences while allowing flexibility for new campaigns and initiatives.
Marketing & Campaign Design
I helped create a high number of high-impact marketing assets including annual report, digital and print sales collateral as part of larger campaigns, trade show collateral and environmental design, and social campaigns.
These materials translated complex industry insights into accessible visual narratives that supported sales, lead generation, and brand awareness both on and offline.
Images shown: Lighting Blot SmartPM Sticker, UI Product Card Stack Design for web, Digital Webinar Graphic, 4X6 printed trades show asset, Auotdesk turnkey backdrop design
Role: Lead Designer across social, print, and environmental graphics.
State of Construction Annual Report
I produced supporting visuals for product storytelling, motion graphics, paper illustration systems, and UI-adjacent design work that helped communicate features, workflows, and customer value.
“Clients don’t always know exactly what they need when it comes to art and design. Ben’s a valuable creative partner who has helped me further define my company’s brand identity — while meeting business objectives — and riffing on vague ideas. He’s a creative tour de force”
- Justin Rubner | Brand & Content Director
Make it stand out.
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Dream it.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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Build it.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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Grow it.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
